Press trips. The holy grail of the blogging world, and they’re so sought after that bloggers literally compete with each other in a bid to get picked by brands and companies. I’ve never had the opportunity to attend one before, but if you’ve followed my blog lately you’ll know that I was recently invited on my first EVER group press trip, and what a trip it was! Along with 59 other bloggers, Instagrammers and Youtubers, I was invited to explore the beautiful Spanish island of Menorca as part of the #MustSeeMenorca campaign with Jet2, Traverse, Turismo Menorca and Spain. As this was my first ever group press trip I was totally unaware of what to expect, and was a little nervous to begin with, but once I embraced everything and felt more confident, I found myself having one of the best week’s of travel I’ve ever had! If you’re about to jet off on your first group press trip and aren’t sure what to expect, these top tips might help you get through it…
Understand the brief before you go
Been back home less than 24 hours and already straight back to the airport! Time for my first flight with @jet2pics, my first flight from @stn_airport, my first group press trip with @Spain @traverseevents @turismomenorca and my fourth flight to #Menorca! Can't wait for some sunshine ☀️☀️ #mustseemenorca #notanotherholiday #travellife #visitspain #spain
This is single-handedly the most important thing you should do before accepting an invitation to attend a press trip. Check the brief that the company have sent you, go through it with a fine toothed comb and make sure you can deliver what they have asked of you before you go on the trip, and before you start to create content. Don’t be afraid to ask questions, or to tell them that you can’t deliver on a certain aspect of the brief, as they may be able to work around you so that you can come up with a compromise together. If a company have asked for daily Instagram posts whilst you’re away but all you’ve done is one tweet every other day, it’ll just reflect badly on you and look as if you haven’t checked the brief at all. Also, check that you know the right brand accounts to tag if you’re posting on social, and know what relevant links you need to include in your content. It’s something so simple, but it’ll really help to make sure you don’t miss anything and that you stick to creating the content that both you and the brand want and need.
Interact with fellow attendees online
This is something I swear by, and I do it every time I’m going on a group trip or event, not just a press trip or a work related activity. I think there’s something about making friends with people online that helps you to feel less nervous about meeting them face to face, as it takes away that feeling of being total strangers and meeting for the first time. I always search the hashtag of the event/trip before attending so that I can see who else is, and say hi that way.
Before attending Traverse16 for the first time I searched the hashtag on Twitter, found a lovely girl called Lucy who was also going for the first time, chatted online with her for a bit and she then invited me to stay at hers so we could attend the conference together. Fast forward a year and Lucy and I have attended many other blogger events at the same time, become firm friends and have even taken a little holiday together! That’s the power of social media, it brings people together who have similar interests and opens up new opportunities – and sometimes it’s definitely who you know, not what you know, that can make all the difference.
Don’t be afraid to be a little nervous
Press trips are naturally very daunting, and often a little scary. Most of the time you’ll be going on trips with bloggers who have been doing this for YEARS and are total pro’s at the whole networking thing. At the other end of the scale though, there are always people like me who will be on their first ever press trip and that’s totally OK – we’ve all gotta start somewhere! Don’t be afraid to show that you’re a little nervous, it makes you human, and your fellow bloggers will admire you for being so honest.
Before the #MustSeeMenorca trip I posted in the Facebook group just to introduce myself and said that I was feeling nervous as my blog is so small compared to some of the other big bloggers that were attending, but I received lovely comments and messages from other attendees saying that there was no need for me to nervous, or that they were feeling the same too, and that they were really looking forward to meeting me. Little things like that make the world of difference and my nerves soon turned into excitement as my confidence was increased in no time!
Document everything as you go along
Today we walked through the gorgeous little town of Cala Sant Esteve on the way to the historic British fortress that was built in the 18th century. This pretty residential town is so peaceful and this photo is one of my favourites from the amazing #MustSeeMenorca trip! 🇪🇸 #Menorca #Spain #Balearics #VisitSpain #igersmenorca
Make notes, take photos, record videos. Do everything you can to capture as much content as possible whilst you’re on the move. Even if you’re not required to post anything whilst you’re away, keep things for yourself so that you have a database of notes and images to work from when the time comes for your content to be created. If the deadline is a week or two after the trip has ended, chances are you’ll have forgotten some of the most important aspects that you wanted to write about, so by keeping that database you can keep your memory fresh, and your content will be as accurate as possible. Don’t forget to keep your phone location switched to ON so that you can record destinations as you go along without even realizing it – super handy when you come to post a photo on Instagram two weeks later and can’t remember the name of the location!
Be honest and open with your group at all times
Luckily, I’m a terrible liar and am pretty transparent. I’m always open and honest with people, and I know they find it easy to tell when I’m upset, or when I’m not well. On one of the days of the #MustSeeMenorca trip I felt really poorly, had a banging headache and could barely open my eyes. One of the girls quickly noticed I wasn’t quite right and nodded to one of our group leaders for help. I was taken out of the sun and offered a bit of respite for half an hour where I had something to eat and had a sugary drink to make myself feel better. Within half an hour I was fine and was able to re-join the group, but it made the world of difference knowing that I could take that time out without feeling bad about letting anyone down, and could focus on getting myself better for the rest of the day.
Coincidentally, I think some people from our group thought that I might just have been drunk/hungover on that day as we had just left the gin distillery, which probably didn’t help! When I re-joined the group for dinner a couple of people had asked why I had been poorly, and I mentioned that I suffer with headaches on a daily basis, although some days are worse than others. It was at this point that I decided to open up to a small number of my new friends in the group and I started talking to them about my medical condition, and how it affects me in day to day life, as well as when I’m travelling. After a few minutes they were really supportive and I think they really respected that I had opened up to them. It made them understand why I had taken time out of the trip that day, not that I needed to have a reason to justify myself, but I’m a very honest person and I think they appreciated that too, just like I would have done if someone else had been in my position that day! If you’re feeling down, you’re feeling poorly or you’re just feeling not quite right – TELL someone, and don’t suffer in silence. You are not alone.
Special thanks to the lovely Nicola, Pete, Pedro, Nienke, Steve, Eileen and Georgie who listened to me rambling on that lunch time 😉 It really meant the world to know I could open up to you about something so personal to me. ❤
Most importantly… just be yourself
Knowing that I was at this beautiful place this time last night is making me so sad to be at home right now! I had the most amazing time on the #MustSeeMenorca trip and made so many wonderful friends who I'm already missing! Thankyou to everyone involved – can't wait to be reunited soon! Ps. I left my heart in #Menorca 🇪🇸💖 📸 – @biggsytravels
This goes without saying. You do you. Just be yourself. Don’t try to act like someone else to fit in with the crowd – this isn’t high school! Get to know as many people on the trip as possible, say YES to as many activities as you can, embrace new experiences, make new friends and push yourself out of your comfort zone. If you can do all of these things whilst staying true to yourself then you’re on to a winner and will get the best possible experience from your first group press trip.
These steps really helped me to have the best time away during my first group press trip, although I know people work in different ways and no two press trips are ever the same. I feel very fortunate that #MustSeeMenorca actually felt more like a holiday than a press trip, and it allowed me to make new friends, grow in confidence and enjoy exploring the island. It didn’t feel like work one bit, but I know many trips have strict itineraries, deadlines and a set amount of required content, so by following the steps above you can prepare yourself to get as much out of the trip as you possibly can.
I hope these tips have been helpful! Have you ever been on a group press trip before, or are you planning on attending one in the near future? Let me know your thoughts as I’d love to hear from you! My next group press trip will be to the gorgeous Swiss resort of Nendaz in July and I’ll be working with the Travelopo team and 4 other fabulous bloggers to bring you some exciting content – watch this space!
Love Jess x
NB. All photos are my own, unless the embedded Twitter posts say otherwise. Thanks also to Spain for the featured image! A big thank you again to the wonderful teams at Spain, Turismo Menorca, Jet2 and Traverse for hosting my first group press trip, and for making it so special!