Surviving your first time at WTM London
Hi everyone,
So last week I attended WTM London for the first time EVER and I had the most amazing time! For those of you who don’t know, WTM is the biggest travel trade show in the world and is held in London every November for three days, at the ExCel Centre. Anyone and everyone from the travel world is present at WTM, from tour operators and tourism boards to hotels, airlines and resort representatives. I consider myself to be a little blogger in a big, big travel pond, so I was understandably nervous/excited about the prospect of attending WTM for the first time! Here’s my guide to surviving your first time at this fantastic exhibition…
Fail to prepare, prepare to fail!
I can’t stress how important this is when attending WTM for the first time! I feel as if I prepared as much as I possibly could by navigating the website, booking meetings, looking up lectures and planning my journey in advance before the big day arrived. I made sure I planned my tube route (although this changed due to station closures on the day!), I made sure I knew where my meetings were and what stands I wanted to visit, and I made sure I knew which lectures I wanted to attend. Planning in advance really helped me to calm my nerves and take everything in my stride when I eventually arrived on the day. I also reached out to other bloggers who had attended before, Eileen from Crooked Flight held a fantastic webinar which was super helpful and I was SO glad I watched it before I attended!
Don’t get me wrong, I was totally overwhelmed by WTM; the ExCel was absolutely enormous and I felt so out of my depth! I had lost my voice and had a terrible cough that day, so I think that just affected my confidence at first, but once I’d had a few meetings and started speaking to more people I felt much more comfortable and began to enjoy myself a bit more! Make sure you research the companies you have meetings with, know the name of the person you’re going to be speaking to, and make sure you know what it is you want from WTM. I wanted to meet with tourist boards and enquire about potential press trips, as that’s the direction I want my blog to take, but others may want to become a travel trade consultant or progress their careers in the industry, so talking to specific brands about what you want to achieve is key to success at WTM.
Make sure you look the part
Treat WTM as you would treat a professional meeting, or a job interview. I wore a skirt and top to look smart, and I took a blazer too but wore flats as I knew I would be doing a lot of walking! I feel I looked professional but not too over the top, and hopefully I went for style as well as comfort! Jeans and a t-shirt is a definite no-no; most of the guys were in suits or a shirt and trousers, whilst most of the girls were in dresses, smart tops and trousers or skirts and tops like myself.
Book meetings in advance
Booking meetings ahead of my visit to WTM really helped me to plan my day. It also ensured I could spend a certain amount of time meeting brands and a certain amount of time attending lectures, so I could balance my day correctly. I found the WTM website to be extremely helpful when planning; you can contact brands directly, find out about all the lectures and speakers and even see the full A-Z list of exhibitors who will be present each day. There’s also a WTM app which you can download and use to interact with brands and speakers on the day, making sure you’re super involved throughout the whole process. You can also use Twitter to mention brands and exhibitors in your tweets, showing them that you’re excited about the big event and that you’re planning it before you’ve even arrived… everyone loves a build up!
Print your media kit and take plenty of business cards
I have never printed my media kit as I think carrying prints around is very old-fashioned, but I am so glad I took copies to WTM with me! I printed around 20 of them, and had 100 business cards on me which was plenty. I gave all of my media kits out, and around 30-40 business cards too, as not everyone wants to see your media kit. I made sure my media kit was given to people I had meetings with, and people that I approached who I was really keen to work with. The beauty of presenting a media kit is that it gives you something to visually share with the person/company you’re approaching, and I think it makes you stand out over someone who is just there to drop off a business card.
Look up the lectures you want to attend
I think WTM is all about time planning, especially if (like me) you only have one full day there! To me, the lectures are just as important as meetings with professionals, you can learn a lot from the speakers and the Q&A sessions, so I was keen to catch as many lectures as I could during my day. It helped to look them up in advance so I could ignore any irrelevant ones and focus on the ones I really wanted to attend. The WTM guide that is handed out to you upon arrival is really helpful in terms of planning, but there are giant boards and maps dotted about too so that you can get your bearings and make your way to the lecture halls on time. Be sure to arrive early to make sure you get a seat!
Catch up with your fellow blogger friends
WTM doesn’t have to be totally serious; yes, you’re there to learn and meet professionals from the travel industry, but it’s s really great place to have some fun too. I met up with three of my fellow travel blogger friends whilst I was there- Emma (Paper Planes and Caramel Waffles), Kate (Kate Victoria Photography) and Mel (Footsteps on the Globe) – and we hung out, took photos and attended lectures together. It’s really nice to see a few friendly faces during what can be quite a stressful day, so I really enjoyed spending some time with these girls!
Follow up after the event
Following up afterwards is just as important as attending the conference on the day! I did my follow ups yesterday, a week after attending, and sent emails to brands I met and had proper meetings with throughout the day. Following up doesn’t have to be in the form of emails though, you could interact with the brands on Twitter, make it fun, make yourself memorable! Keep in contact and you never know where your initial meetings might lead to in the future.
So there we have it, my ultimate guide to surviving your first time at WTM London. Have you been before? Are you wanting to go next year? Sharing is caring, so I’d love to hear any tips you have too!
Love Jess x
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