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WTM London 2018: How To Survive the Bloggers Speed Networking Event

Hi guys,

So last week I attended World Travel Market (the biggest travel exhibition show on the planet) for only the second time in my blogging career, and what a whirlwind of a day it was! After my first visit back in 2016 left me feeling pretty overwhelmed, I was understandably feeling anxious ahead of my second visit. Set in London’s ExCel centre, WTM is the biggest and best travel show of the year, with thousands of people from all corners of the industry attending across the three day period. You’ll find everyone from bloggers and journalists to travel agents and tourism boards all hoping to meet new faces, catch up with old friends and of course do some business networking. Last time I visited I wrote a blog post sharing my top tips on how to survive your first time at WTM, which gives an insight of what to expect from the exhibition, so I hope some of you found that useful! This time though was a very different visit for me as I was lucky enough to be selected as one of only 120 bloggers to take part in the digital influencers speed networking event, so I was very focused and determined to walk away from WTM with some new business as a result of my visit. Here are my top tips on surviving the Bloggers Speed Networking and how to get the most out of your valuable time there…

 

 

Choose the right category upon registration

 

This is probably the single most important piece of advice I can give to anyone looking to take part in the speed networking. Upon registration you will be asked to provide some information about yourself and your blog and will then need to select which category you feel you fit into best (solo, group, family, adventure, budget, luxury etc). I found this quite tricky actually as my blog is so varied and I do a little bit of luxury travel, a little bit of adventure and a little bit of solo sometimes, so I could have slotted in to a few of the categories, but I settled on adventure as I felt this suited me best. When I arrived to set up my stand I was sooo glad I chose this category as they are listed A-Z (I didn’t realise this til I got there) and adventure is on the front row meaning you get to see all the prospective brands and PRs queuing to approach you before they actually arrive at your stand. I was also listed on the print out brochure on the first category as adventure was right at the start, so I definitely think I got more footfall as a result of this, but I do think it would be great if the organisers put a little bio or a line or 2 about your blog on the print out brochure so brands looking can find out more about what you do before they approach you, rather than just having a name to go on!

 

Dress to impress

 

Wandering around WTM is overwhelming, stressful and completely exhausting, and I would definitely recommend you wear something comfortable on your feet as you will rack up the FitBit steps in no time! However, it is important to remember that you are in a working environment, meeting people from all areas of the industry who want to do business, so looking the part is key to making a good first impression. I’m not saying you need to wear a dress and 6 inch heels, but pop on a blazer and fix your hair so it looks presentable. I treat my time at WTM as if I am going for either a work meeting or a job interview and like to look my best – there are also lots of photo opportunities so it doesn’t hurt to take pride in your appearance!

 

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So today, after four long years of blogging, I had a career highlight when Journeys with Jessica was given its very own stand at WTM – the biggest travel conference in the entire world! 🌍 I was selected as one of 120 travel bloggers to come and showcase what it is that I do and how my blog works. I had brands approaching ME, not the other way round, and I met and spoke to tonnes of people who had a genuine interest in my blog and wanted to know more about me as a person too. 🎉 I ended up staying an hour longer than I was supposed to because I was talking way too much to too many people and having way too much fun! I've learnt so much today and I've never felt prouder of my little blog 💖 Here's to the next 4 years of blogging, adventures and even more fun! Thanks @wtmlondon for an amazing day ✨#WTMLDN #travelblogger #London

A post shared by Jess Buck|JourneyswithJessica (@jessica16_x) on

 

Visually represent your blog

 

As it was my first time doing the bloggers speed networking I really didn’t know what to expect and had no idea what was included with your stand upon set up. I didn’t know if your business card or logo would be printed and attached to the stand, and I didn’t know if there would be a picture of me on it or not. I took some chocolates with me as a way to break the ice if I needed to, and so my stand didn’t look totally bare, but I also spent some time printing out A4 media kits and taking plenty of business cards too. Business kits are an absolute must at networking meetings so always remember to take more than you need! I’m also glad I printed out my media kits (x50) as it really helped me to talk potential clients through my blog. My media kit is very clear and concise, with important notes including audience demographics, social media statistics and a brief bio about me and my blog. This, coupled with my laptop on display, allowed me to visually showcase my blog to everyone I spoke to at the speed networking. I think they found it really useful that I could make a point and then back it up with imagery, or facts, and liked the fact that I was able to show some of my most popular blog posts on my laptop screen in front of me, rather than just talking about something and not actually having anything physical to show them. I would 100% take a laptop with me if I ever took part in the speed networking again, and business cards/media kits are a definite too.

 

Show that you’re confident (even when you’re not!)

 

Confidence is an attractive trait, but it doesn’t come natural to everybody. At places like WTM it is important to have your business hat on, but you also need to be yourself. Being yourself is the only thing that makes you unique, and that makes you stand out. You are representing your blog and, in some cases, this might be your entire business, but don’t forget that your blog is something personal and something that represents YOU, so don’t be afraid to show your personality and inject a bit of passion in to your meetings! I took a few notes as a cue card, and had my blog on my laptop screen so I could scroll and show people what it looks like, but to be honest it felt so natural once I’d had my first or second meeting I just kept talking and interacting and I think this was because I so relaxed and was completely myself which made me feel so much more confident!

 

 

Be active on social media

 

I know it can be really hard to try and keep up with social media whilst you’re physically at an event, rather than posting about it afterwards, but I always find I get the most out of my events when I keep up with current news from the hosts and post live ‘real time’ updates. Twitter and Instagram stories are my go-to platforms when posting live content, and my notifications on Twitter tend to go through the roof when I engage with people whilst I’m actually on-site. I met up with a few fellow bloggers at some of the Traverse Events talks on the WTM Global Main Stage because I’d seen their whereabouts on social media, and I even set up 2 meetings with brands on the day purely because they had seen my tweets and wanted to meet me, so I told them which table I was on at the bloggers speed networking and they then came to find me! I know it can be difficult to spin so many plates, but I strongly believe that being active on social media before, during and after the event made it a real success for me. Lots of companies ask you to take part in online competitions throughout the day too, so make sure you’ve got your power pack handy and tweet away whilst you’re there!

 

 

The speed networking gives you a chance to have one-on-one time with various travel brands, including tourism boards, hotels and PR companies, and is the perfect way to meet people and make new contacts. Sometimes it really is who you know, not what you know, in this business so making important connections at events like WTM is absolutely vital! Overall I really enjoyed my time at the bloggers speed networking, so much so that I ended up staying over an hour longer than I was supposed to because I was too busy chatting away… oops! I genuinely feel I made some fantastic connections at this event with real people and real brands who took a real interest in me and my blog. I’m already hoping to do it again at next year’s WTM and would highly recommend it to anyone looking to take the next steps in their travel blogging career.

Have you been to WTM before? Let me know what you thought of it in the comments below!

Love Jess x

 

 

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