Social Media Overhaul: Q2 2016

Monday blogging in the garden sunshine 💻 #bloglife

A post shared by Jess Buck|JourneyswithJessica (@jessica16_x) on


Hey everyone,

This post is waaay overdue but, you know what I always say, better late than never!! I’ve been delayed in writing this up as I’m not long back from America but I wanted to post Quarter 2 of this year’s Social Media Overhaul now and I’ll post a final one between now and the end of the year! Here’s my latest stats for you…

Trip Advisor


I must admit that I haven’t used my Trip Advisor account much in the past few months, but it’s super reassuring to know that I am still in the top 1% of reviewers in Oxfordshire with over 53,000 readers! I’ve got lots of catching up to do in terms of reviewing the various restaurants and hotels I visited across America during my time there last month so I’ll be sure to update my account over the coming weeks. I’m still on my way to reaching my target of 60,000 readers and am aiming for that milestone audience by the time 2016 is almost at an end!



Twitter  continues to be my biggest social channel and I smashed my target of 1500 followers earlier on this month so I was DELIGHTED! I love how easy and quick Twitter is to use and I can connect with readers, followers and fellow bloggers in no time at all. I also have a good engagement on Twitter and the analytics side of the site is great for helping me to see which of my tweets are the most popular. I’m aiming for around 1800 followers on Twitter by the end of the year and I’ll be working hard to reach that figure!



On a personal level, Facebook is my most used social channel but, on a professional level, it’s probably my least favourite!! I think it just is taking a long time for me to grow the page and, after two years, I’ve still not reached the level of followers I would have liked to compared to my other social channels. I am constantly thinking of ways to improve my page though and, although I don’t have a massive amount of likes, I’m getting a good engagement whenever I do post. I’m looking to reach between 400 and 500 likes by the time December is here – if you’re reading this and you haven’t liked my page on Facebook please help a girl out!



My favourite social channel, especially lately, is definitely the wonder that is Instagram! I try to post three times a day and I always get an average of around 80 likes per image which, for me, is pretty good and I have great engagement on my feed. I love using different edits and filters when uploading my shots and I’ve had some fantastic content lately from my recent America trip which has been hugely popular with my audience. I also use Instagram to embed photos into my blog posts when I’m publishing on WordPress and it looks great on the page. I’m aiming for a whopping 1500 Insta followers by the end of the year and I’ll be super proud if I can achieve that!



I’m loving LinkedIn and it’s something I use whenever I have a new blog post or a generic update to share – I find I get a lot of views and referrals on my blog from my LinkedIn profile which is great news! It’s a brilliant way of connecting with like minded professionals and can open so many doors if you get spotted by the right people! As I’m currently trying to carve myself a career in the travel industry it’s imperative that I use LinkedIn correctly to try and attract potential job opportunities etc. I’ve reached my goal of 500 connections so will aim for 700 by the end of the year.



As you know, this is where it all started for me! I guess that my WordPress following is proof of my success as a blogger and I’ve continually smashed my targets over the past few months so I’m absolutely thrilled! This year has been my best to date and I’ve reached over 16,000 hits and over 1700 subscribers which, for someone like me, is something I can be hugely proud of. I’m currently in the middle of trying to rebrand my site slightly just to make it look a bit more professional and to create a proper menu based site so I’ll keep you updated on all the latest news! Thank you WordPress for allowing me to grow as a blogger, I wouldn’t be here without you! I’m looking to reach a massive 20,000 hits and 2,000 subscribers by the end of the year and I’d love to end on a high!

Google Plus


I really like the way GooglePlus appears visually so I always link my blog posts on there but I don’t know if it really does me any favours in terms of referrals and views etc. I’ll stick with the platform and continue to promote my posts on there, but I would say it’s a channel I focus on less and I put a lot more time into my other channels.

Snap Chat


Soo I finally caved and got SnapChat! After months of saying I’d never get it I decided to bite the bullet and download it before I left for my American adventure in June. I loved using it to take photos in so many different places and the area filters were so fun to play around with. I’m very strict about the fact that I am NOT vlogger and therefore don’t record any videos on it but it’s a great way of connecting with my family, friends and followers so it worked really well when I was away! I’m sure there’s lots I’m still to learn about this channel but I’m looking forward to using it more in the coming months. Don’t forget to add me @jessica16_x

So there we have it, my latest stats and figures for you all compressed in to one little blog post! Taking the time to review my channels individually really helps me to see where I am with things and allows me to focus on my targets for the months ahead. As I am ‘trying’ to make the transition into a full time travel blogger I’m more and more keen to boost my following as much as possible and seek areas of improvement where needed!

As always a massive THANK YOU to each and every one of you who support me by continuing to read this blog, I wouldn’t be where I am now without you – I have sooo much planned in the next few months so please stay tuned and I’ll keep you all updated as much as poss!

Love Jess x

Beautiful day at a beautiful place 🇬🇧 #Cotswolds #wanderlustwednesday #visitgreatbritain #uk

A post shared by Jess Buck|JourneyswithJessica (@jessica16_x) on


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